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The Ad That Generated Leads for 40 Years
Did you have a chance to review at least one marketing piece against the mistakes mentioned in last week’s post? (You can read the article again here:...
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An Easy Way to Create Trust with Skeptical Prospects
Marketing any business these days requires addressing more skeptical prospects than ever before. After all, today’s prospects are more informed than just five (or even two) years ago. Easy...
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The Marketing Strategy That Launched an Entire Industry
Claude Hopkins understood marketing an actual product or service is an expensive and frustrating proposition. So when a friend asked for help promoting a new product, the advertising writer knew he...
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More tips to fuel your marketing machine …
I have a couple freebies for you. Recently, thanks in part to early promotion for my new book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers...
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Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush...
PHOENIX–May 8, 2012–On May 10 and 11, the Kindle version of Tom Trush’s new book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, will be...
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“The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
I already posted on Tuesday about how to watch The Marketing Marathon I’m “running” today. So I won’t go into those details again. Instead, I’ll just get right to the point … My latest book, The “You”...
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The Quickest Way to Go Broke When Marketing
You and I both know your marketing should bring you business. But that’s not to say it happens. The truth is most marketing fails because — as discussed in detail in my new book The “You” Effect: How...
View ArticleSolo Pro Radio Interview: Direct-Response Copywriting and Marketing Tips
Today I was a guest on Barbara Saunders’ Solo Pro Radio show on the Women for Women Network. In addition to sharing direct-response copywriting and marketing tips, I dished out strategies from my new...
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The 11 Laws of “You” Effect Marketing
Earning trust in today’s marketing world keeps getting tougher. Thanks to well-publicized dishonesty and scams within corporate America, as well as the ease at which you can create an overnight...
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The Routine Shared by Today’s Most Successful Marketers
Every once in a while, I get pushback from a potential client after presenting a project fee. The response usually sounds something like: “That’s a little more than I was expecting to pay” or “I was...
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